Knowing that over 90% of your website visitors leave without taking any action is painful. Especially given how much it takes to bring them to the website in the first place.
Emotions aside, user engagement is indeed crucial for any website for several reasons. First, it decreases bounce rate. Second, it helps establish connection with the audience. Finally, it brings you closer to your business goals, be it a social media share, a new email subscriber, or valuable feedback from a customer.
So far, floating forms and pop-ups have been among the best ways to encourage people to take action, and if you ever tried them on your website, you know how efficient they can be.
In this post, we’ll review GetSiteControl – a powerful plugin that brings 7 types of widgets for all your marketing needs.
Here is what you get when you install GetSiteControl to your WordPress website:
- Subscription forms
- Survey forms
- Contact forms
- Live chat
- Notification (promo) bars and pop-ups
- Social media share buttons
- Social media follow buttons
Typically, if you want to have all these tools, you might need to install 2 or 3 different plugins. And we all know it’s neither too convenient in terms of maintenance nor attractive in terms of appearance.
GetSiteControl allows you for managing all the widgets from the same dashboard and creating forms that look authentic on any website. Another great advantage of this tool is the feature-set that helps you target various audiences precisely based on their characteristics and their behavior on a webpage. Let’s take a closer look at how exactly this works.
Getting started with GetSiteControl
GetSiteControl is a cloud app that’s also available as a plugin for WordPress users. Once you install it from the WordPress plugin directory, you’ll need to sign up with the service because all the actions will be performed in GetSiteControl dashboard.
To create your first widget, choose the widget type and set up its appearance.
Creating a widget in GetSiteControl
There are 9 webpage positions available for the widgets: a lightbox popping up in the center of the page, right and left side sliders, top and bottom bars, tabs, and buttons.
For those not enjoying the process of picking colors, there is a convenient way to automatically apply color themes that match your website.
Setting up widget appearance
On the right, you have a full-size preview that can be switched to a mobile screen mode. To comply with Google guidelines about mobile interstitials, you can enable unobtrusive mobile view right there in the Appearance tab so that when published, your widget doesn’t take more than 30% of a smartphone screen.
The Content tab is where you can get creative with the call to action, add the name field and a required checkbox for obtaining user consent.
For Subscribe, Contact, and Survey widgets, there is an additional tab, called “Success page”. That’s where you decide what happens after a visitor performs the desired action.
GetSiteControl success page settings
For instance, once someone fills out the form, there can be three scenarios. You can set up the widget to be closed automatically, you can show a “Thank you” message, or you can redirect new subscribers to another page. That’s a perfect way to deliver lead magnets and provide instant value in exchange for a subscription.
Technically, after this step, you can go ahead, press “OK” and activate the widget – it will immediately go live on your website.
GetSiteControl provides you with a detailed performance overview, so with time your dashboard will look more like this:
By default, GetSiteControl widgets are displayed to all the visitors landing on a webpage – at once. But if you care about user experience and conversion rate, you should look into the Behavior and Targeting tabs to see how you can make your calls to action more personalized and effective.
User behavior settings
Essentially, here you can decide when to start showing a widget, how frequently to show it to a single visitor, and when to stop. There are 3 start triggers to choose from:
- Intention to exit based on mouse movements.
- Page depth based on how much user has scrolled down.
- The amount of time spent on a webpage.
GetSiteControl behavior settings
As a rule of thumb, people who have spent at least a few seconds on a website or scrolled at least half of the page, are more inclined to respond to your call to action than those who have just got to your website.
The last option – start to display widget programmatically – allows you to configure the widget to be displayed when a website visitor performs certain actions. For instance, a button click or an item added to the cart can be set up as triggers.
There is also a scheduling feature available and it may come in handy if you’re running a campaign and you want, say, a promo widget with a special offer to be shown only during a specific time-frame. The app enables you to choose dates, days, and even hours to display it.
Audience targeting settings
Targeting settings in GetSiteControl are quite self-explanatory. In this tab, you can define the audience to show the widget to, using the inclusion and exclusion conditions.
GetSiteControl targeting settings
What are the use cases for this? Well, you might want to show a special offer to the returning visitors or, for example, those who were referred from a partner website. You might want to customize calls to action based on user device and language, or you can only target visitors from certain locations with a particular offer if that makes sense for your marketing strategy.
Bottom line, there are wide possibilities for a website owner to optimize widget click-through-rate by showing the right calls to action to the right audience at the right moment.
Although GetSiteControl boasts an impressive set of 7 tools for user engagement, what makes it truly unique, is a combination of email opt-in, survey, and contact forms under the same roof. And because all three widgets are capable of capturing email addresses, it’s quite convenient that the app integrates with all the popular email marketing services, plus dozens of other apps via Zapier.
If you’re using live chat, you can integrate it with Slack and be able to respond to requests on the go. And if you’re using Google Analytics on your website, you can connect it to start sending GetSiteControl events to the GA dashboard as well.
The idea behind GetSiteControl widgets is neither new nor unique when you look at each of them separately. But the convenience of having all 7 tools installed at once to your website is what makes this plugin unparalleled.
Now go ahead and check GetSiteControl out! All the targeting features and integrations are available at $19 per month but you can test the waters with the free version for up to 50K monthly views per site and some basic customization.