MailOptin Review: Powerful Optin Form & Automatic Newsletter WordPress Plugin

The most reliable way to capture email addresses of your visitors is to use a lead generation software. Not just any out there in the wild, but one that can actually do the job.

With the array of options available, one can get a little bit confused on what kind of lead generation tool to adopt.

When it comes to building a profitable mailing list, MailOptin is one of the powerful options you will find.  It is a WordPress plugin built to solve problems that hinders the growth of your email list. The point is this, if you have tried without success in growing your mail list or you are attempting to build a list for the first time, you may need to settle for MailOptin to drive your list building process.

MailOptin Review: A Look at the features

MailOptin is an all-round lead generation plugin for WordPress sites; you are not just getting an email capturing plugin, but a lead generation solution that is built to take your email marketing journey to the next level.

Immediately you activate the plugin, you won’t need to install additional plugins to get the necessary tools for your list building task. You can create different types of forms such as:

  • Lightbox (Popup)
  • In-Post optin forms
  • Notification Bar optins
  • Slide-In
  • Sidebar/Widget optins
  • Embedded / Inline
  • Content Upgrade

So when your forms are created, you can start using the plugin trigger options to display any of the optin forms to your visitors. The forms created also gives you the ability to create an A/B split test in furtherance of achieving your list building goals.

Let’s take a look at some of the features that you will love in MailOptin.

Multiple Optin Forms/templates

If you like experimenting with different types of optin forms, MailOptin has got you covered. There are a lot of pre-configured optin forms you can choose from, which will also lead you into selecting an appropriate template to work with.

Bear in mind that these templates can be customized to suit your existing site design. Every element of your template can be customized; including things like message, the image, borders, effect, colour etc.

Also, you have a built-in live editor to see the changes you have made. You do not need to go back-and-forth your main site in other to notice your changes, once you save your customization, it would be applied to your main site.

A/B Split Testing

A/B testing lets you optimize your optin forms by comparing multiple versions of your form. This way, you can easily find out which convert the most and at the same time maximize result.

Apart from just testing different optin forms, you can also use the built-in analytics to track information like the number of impression, subscriber’s count and conversation rate.

ExitIntent: Don’t Annoy Your Visitors

Well, it is important to note that uncontrolled popups annoy visitors and it is no longer a nice way to grow your mailing list. But, you can be less intrusive by controlling the display of your optin forms. One of such way to control optin display is using exit intent trigger. This way, you are able to monitor your visitor’s mouse behaviour. When they are about to leave your site, the MailOptin triggers your popup.

This is a great way of growing your mailing list, without necessarily making visitors lose interest in your site because of a poor user experience.

After Conversion Actions

This feature allows you to customize what happens when has subscribed to your email list.

There are several things you can do:

  • Display a success message
  • Redirect them to another page
  • Close the optin form
  • Close optin and reload the page

This comes in very handy, if you don’t want to leave your newly converted subscribers confused about the next thing to do in your site.

Click Launch Trigger

If you have some kind of extra content in the form of gift that you want to give your readers, it is wasteful to send it to your visitors without asking them to sign up to your email list.

This idea leads me to a cool feature in MailOptin called click launch trigger which allows you to lock extra content behind the walls of youroptin forms.

Basically, interested visitors will subscribe to your mailing list and in return, you send them any of your cool content for free such as an ebook or coupon. If your email marketing software lacks a way to send email every time you have a subscriber to your list, MailOptin has an autoresponder feature to back you up.

How to Use MailOptin to Create Optin Form

Firstly, you need to connect MailOptin to your preferred email service provider.MailOptin can be connected to every well-known email service provider like MailChimp, Sendy, Constant Contact, Campaign Monitor, Drip, ConvertKit, AWeber, GetResponse, ActiveCampaign, MailerLite etc.

In the plugin dashboard, click “Integrations” menu to connect your website with any of the email service providers.

You can integrate as many email service providers in MailOptin that you have account with.

Creating Your Optin Form

The “Optin Campaigns” menu is where you can start creating stylish optin forms. There are several option form types available as I have earlier said in this review. Now, I am going to select “Lightbox” optin paired with the “Elegance theme.”

You will be redirected to the live customization panel where you can immediately start tweaking the design of your optin form to your heart content.

Multiple Display Triggers Available

MailOptin has a number of display triggers and rules important for determining how you want to display your optin forms. Here are some of the trigger settings available in the plugin.

  • Click Launch
  • After X seconds
  • Exit Intent
  • After scrolling down X percent
  • Visitor has viewed X pages
  • Schedule
  • Visitors using adblock
  • Schedule – Display your optin forms only at period you want.
  • New vs Returning Visitors – Trigger your optin forms only to new visitors or returning visitors.

Optin Form Targeting

The page targeting options in MailOptin helps you create a segmented or targeted email list.

To generate targeted email leads, you will need to go to “Display Rules” > “Page Targeting” in the form builder.

There is also the option to target logged in users and visitors.

Activating Optin Campaign

With all of the basic settings ready, it’s time to deploy your optin form to your website and start collecting email addresses.

Right in “Optin Campaign”, you will find a list which contains your optin forms, locate the optin form you want to activate using the toggle button. A blue button means that the optin form is turned on while a grey button means it’s disabled.

Email Automation / Automatic Newsletters

Unlike other alternatives in the market, MailOptin goes a step further to ensure your email list subscribers, readers or customers are nurtured and constantly engaged using its suite of event-triggered and automated emails such as new post notification and email digest with lots of other automation constantly being added.

Pricing & License

MailOptin has some flexible pricing plans, including the following:

  • Standard plan: $69 – 1 Site (all lead generation features).
  • Pro plan: $169 – 3 Sites (lead generation and email automation features).
  • Agency plan: $269 (unlimited sites and priority support).

You canget more insights regarding MailOptin price and there is equally an option to try the plugin for free.

Wrapping Up

MailOptin brings a lot of innovative features to make list building easy and effective. You are spoiled for choice when it comes to selecting how you want to get your visitors email addresses. The multiple form types and stylish templates can get you started immediately.

The ability to edit every element of your template is a huge boost, there are a lot of options available. However, the interface is not daunting. It is well designed and intuitive to use. It is amazing that the thinnest detail of your optin form can be tweaked.

To help improves click-through-rate, the plugin has several trigger options to create the kind of user experience you desire. MailOptin is also equipped with a powerful A/B testing engine and analytics functionality. This lets you improve conversion rates easily.

Check out the amazing things you can do with MailOptin right away.

Editorial Team

The editorial team watches over all the content that gets published on the MachoThemes blog. You can get in touch with us via our contact form. This author box is generated using Simple Author Box plugin, available for FREE on WordPress.org.